Privacy Policy

We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and store your information when you interact with our website or place an order.

Who We Are

dusk to Daydream. is a UK-based company providing luxury bedding products. For the purposes of the UK General Data Protection Regulation (UK GDPR) and EU GDPR, we are the data controller of your personal data.

What Personal Data We Collect

We may collect the following personal information when you use our website:

  • Full name
  • Email address
  • Shipping and billing address
  • Payment information (processed securely via our payment providers)
  • Order history
  • IP address, browser type, and device data (for analytics)

How We Use Your Data

We use your information to:

  • Process and deliver your orders
  • Send order confirmations and updates
  • Provide customer support
  • Improve our website and user experience
  • Send marketing emails (only if you’ve opted in)

Marketing Communications

You will only receive marketing emails if you have actively opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

Sharing Your Data

We only share your data with trusted third parties necessary for our business operations, including:

  • Payment processors (e.g., Stripe, PayPal)
  • Delivery and courier services
  • Email marketing platforms (e.g., Mailchimp)
  • Analytics tools (e.g., Google Analytics)

These third parties are contractually required to safeguard your data and not use it for any other purposes.

Your Rights (UK & EU GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Request correction of incorrect or outdated information
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict certain uses of your data
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, email us at: hello@dusktodaydream.com

Cookies

Our website uses cookies to enhance your experience. You can adjust your cookie preferences through your browser settings.

How We Protect Your Data

We take appropriate technical and organisational measures to secure your personal information, including encrypted transactions and secure storage.

Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined above or as required by law.

If you have any questions about this Privacy Policy or how your data is handled, contact us at hello@dusktodaydream.com